Insider Sport - News from the business of sport

Betfred Super League rugby ball on pitch.

“Rugby league is gone”: Betfred exits Super League

Sponsorship September 21, 2026

RL Commercial told Insider Sport earlier this year that the next five years could be “the most significant” in the sport’s modern era. It...

Football clubs in Brazil against betting ban

Nine Brazilian clubs warn betting ban would push teams into insolvency

Sponsorship September 18, 2026

Nine Brazilian clubs and the São Paulo state championship posted coordinated statements defending the regulated betting market, warning that restrictions would drive teams toward...

Premier League clubs warned over unlicensed betting sponsors

Sponsorship September 9, 2026

Pressure is mounting on Premier League clubs as the government considers rules that could ban sponsorship deals with unlicensed gambling operators.Gambling company Entain has...

Manchester United-SumUp sponsorship deal

Manchester United and SumUp to launch new payment card

Sponsorship September 8, 2026

Manchester United have added to its sponsorship inventory by bringing global payments company SumUp on board as its new sleeve sponsor. Manchester United have agreed...

General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France

Liverpool ends 17-year Standard Chartered shirt deal

Sponsorship September 8, 2026

Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits.Liverpool has named Turkish Airlines...

What is USDC? The stablecoin on Chelsea’s shirt

Sponsorship August 28, 2026

Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...

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