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La Liga says FIFA VPN deal sends ‘disastrous message’

Sponsorship July 10, 2026

La Liga has taken its war on VPNs to the 2026 FIFA World Cup, writing a strongly worded letter to FIFA. La Liga and LFP...

London, UK. April 2, 2025. The O2 Arena in London features its iconic dome and yellow masts, a red UFC sign in the foreground, modern buildings, and a cloudy sky above.

Former UFC fighter called out for illegal gambling sponsorship

Sponsorship July 7, 2026

A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...

Tottenham add Betano after Aston Villa sponsorship ends

Sponsorship July 2, 2026

Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...

Top 10 most ridiculous 'official partner' titles in sport

The 10 most ridiculous ‘official partner’ titles in sports

Sponsorship June 19, 2026

Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...

NBA teams are placing more value in single, long-term sponsorship deals

Sponsorship June 10, 2026

The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...

Premier League crypto sponsorship concerns

The Premier League could face FCA action over unlicensed crypto deals

Sponsorship June 4, 2026

The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...

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