Sponsorship News

Sideline Moves: Mbappe becomes ambassador of On

Sideline Moves: Mbappé leaves Nike for On

Insider Sport's weekly roundup spotlighting the key moves shaping the business of sport.Kylian Mbappé ended a near-20-year Nike relationship to sign with Swiss brand...
FC Barcelona leaving Camp Nou again

FC Barcelona’s 2031 revenue goal & how the ‘new’ Camp Nou is involved

The Blaugrana is heading into the final stretch of completing all of its work on its home stadium of the Camp Nou, and has...
Betfred Super League rugby ball on pitch.

“Rugby league is gone”: Betfred exits Super League

RL Commercial told Insider Sport earlier this year that the next five years could be “the most significant” in the sport’s modern era. It...
Football clubs in Brazil against betting ban

Nine Brazilian clubs warn betting ban would push teams into insolvency

Nine Brazilian clubs and the São Paulo state championship posted coordinated statements defending the regulated betting market, warning that restrictions would drive teams toward...
Premier League EFL deal

Premier League clubs warned over unlicensed betting sponsors

Pressure is mounting on Premier League clubs as the government considers rules that could ban sponsorship deals with unlicensed gambling operators.Gambling company Entain has...
Manchester United-SumUp sponsorship deal

Manchester United and SumUp to launch new payment card

Manchester United have added to its sponsorship inventory by bringing global payments company SumUp on board as its new sleeve sponsor. Manchester United have agreed...