Why the IOC dropped its sanctions against Russia athletes
Russian athletes may be able to compete at their first Olympic Games as official athletes of the country after the International Olympic Committee dropped...
Is Gianni Infantino’s job at risk after World Cup red card...
UEFA, European politicians and senior figures across football are putting pressure on FIFA after its handling of the Folarin Balogun controversy raised questions over...
Sponsorship News
Former UFC fighter called out for illegal gambling sponsorship
A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...
Tottenham add Betano after Aston Villa sponsorship ends
Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
NBA teams are placing more value in single, long-term sponsorship deals
The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...
The Premier League could face FCA action over unlicensed crypto deals
The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...
Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
