PFL CEO backs ESPN Brazil despite previous criticism
After questioning ESPN’s support last year, Professional Fighters League (PFL) CEO John Martin says the promotion’s Brazil deal can create a “winning formula”.When John...
Why ESPN, FOX, and Netflix, will battle for 2030 World Cup...
The 2026 FIFA World Cup is over. But US broadcasters ESPN, FOX, and even streaming giant Netflix are seeking to seize the momentum from...
Sponsorship News
Unlicensed gambling sponsors face UK sports ban from 2027
DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...
Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning
Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...
La Liga says FIFA VPN deal sends ‘disastrous message’
La Liga has taken its war on VPNs to the 2026 FIFA World Cup, writing a strongly worded letter to FIFA. La Liga and LFP...
Former UFC fighter called out for illegal gambling sponsorship
A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...
Tottenham add Betano after Aston Villa sponsorship ends
Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...











































