ITV World Cup audiences show what Sky deal could bring
As ITV enjoys huge World Cup audiences, its growing overlap with Sky offers a glimpse of the future post-merger.ITV has achieved a two-year viewing...
Why a bidding war may ensue over the NBA’s newest team...
The NBA’s proposed Las Vegas-based expansion team is the subject of significant interest from multiple suitors.The proposed NBA expansion team in Las Vegas has...
Sponsorship News
La Liga says FIFA VPN deal sends ‘disastrous message’
La Liga has taken its war on VPNs to the 2026 FIFA World Cup, writing a strongly worded letter to FIFA. La Liga and LFP...
Former UFC fighter called out for illegal gambling sponsorship
A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...
Tottenham add Betano after Aston Villa sponsorship ends
Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
NBA teams are placing more value in single, long-term sponsorship deals
The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...
The Premier League could face FCA action over unlicensed crypto deals
The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...
