Sponsorship News

Bank of America stadium. Carolina Panthers

Bank of America extends Panthers naming rights as stadium renovation cost hits $1.3bn

Tepper Sports & Entertainment has added $500m to its Bank of America Stadium project, raising its own contribution from $150m to $650mBank of America...
Stake.com, unlicensed bettors to be banned for advertising from 2027?

Unlicensed gambling sponsors face UK sports ban from 2027

DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...
The flag of Aston Villa Football Club waving in the wind on a clear day.

Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning

Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...
A big screen in the bar broadcasting football.

La Liga says FIFA VPN deal sends ‘disastrous message’

La Liga has taken its war on VPNs to the 2026 FIFA World Cup, writing a strongly worded letter to FIFA. La Liga and LFP...
London, UK. April 2, 2025. The O2 Arena in London features its iconic dome and yellow masts, a red UFC sign in the foreground, modern buildings, and a cloudy sky above.

Former UFC fighter called out for illegal gambling sponsorship

A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...
Tottenham Hotspur badge.

Tottenham add Betano after Aston Villa sponsorship ends

Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...