Sponsorship News

Romanian Cup soccer game between Minaur Baia Mare and Universitatea Craiova finished 4-0 for Craiova.

Betano promises to ‘shine a light’ in FRF extension

Betano has extended its partnership with the Romanian Football Federation (FRF) until 2030. The multi-year agreement builds upon a ‘very positive’ two years of working together and follows a 2022 deal that saw the Kaizen Gaming-owned brand become the title...
Monterrey Rayados

Monterrey Rayados adds women’s team to renewed Codere sponsorship

Spanish betting group Codere has secured continued visibility in Mexican sports via a renewal of its deal with Liga MX side Monterrey Rayados Football Club. Codere, which focuses on Spanish-speaking betting countries, counts Mexico as one of its most significant...
Old rugby ball

Ghana’s stadium set to shape future of African rugby 

Ghana has unveiled ‘The Rugby Stadium’, the first international standard rugby stadium in West Africa that adheres to World Rugby guidelines and regulations.The Rugby Stadium was unveiled at the 2024 African Games and is located at the University of...
Cricket batsman hitting a ball shot from below against a blue sky.

MLC hits for six securing Cognizant as title sponsor

Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor.  Announced ahead of the competition’s second season, which is set to kick off from 4 July, the partnership makes Cognizant the first-ever title sponsor...

Behind The Badge: How Orange County SC’s stadium battle vs LA Galaxy galvanised support

It can often be difficult for smaller sports teams to share a city/state with a neighbouring team that is much larger and financially better off.  But when those large teams try to impose their authority over its neighbour, the neighbour...
the logo of Paris Saint Germain football club on an official jersey.

Talon R6 adds European icons amid PSG rebranding

Paris Saint Germain’s esports division has partnered with Talon, resulting in a rebrand of the latter’s Rainbow Six Siege (R6) team to PSG Talon R6. The rebranding of Talon’s R6 team isn’t the first collaboration between the two organisations, with...