Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning
Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...
Seattle Seahawks acquired by former San Francisco 49ers owner
The NFL record for a team sale has been broken again, as the Seattle Seahawks are the latest team to benefit from the league’s...
Sponsorship News
Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning
Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...
La Liga says FIFA VPN deal sends ‘disastrous message’
La Liga has taken its war on VPNs to the 2026 FIFA World Cup, writing a strongly worded letter to FIFA. La Liga and LFP...
Former UFC fighter called out for illegal gambling sponsorship
A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...
Tottenham add Betano after Aston Villa sponsorship ends
Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
NBA teams are placing more value in single, long-term sponsorship deals
The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...
