Sponsorship News

OneFootball inks Ligue 1 editorial content collaboration

Football-focused media company OneFootball has finalised a content partnership with the French governing body Ligue de Football Professionnel (LFP), representing the firm’s first editorial collaboration with a professional league. As a result of the tie-up, all top tier Ligue 1...

IPC joins IOC in reducing Tokyo guests

The International Paralympic Committee (IPC) has joined the International Olympic Committee (IOC) in reducing the number of guests attending the upcoming Tokyo games. Included in the spectator ban are IPC Standing Committee members - except those assisting with the operational...

Paris 2024 Olympic organisers entrust cybersecurity responsibilities to Cisco

The Paris 2024 Olympic and Paralympic organising committee have brought technology company Cisco on board to support the Games’ connectivity infrastructure. Under the terms of the agreement, the firm will become the Official Network Equipment Partner, Official Cyber Security Infrastructure...

Barcelona overtakes Real Madrid as Forbes’ most valuable club

FC Barcelona has ranked as the world’s most valuable football club, according to Forbes, for the first time in the La Liga team’s history, knocking Spanish rivals Real Madrid off the summit. Previously, Real Madrid and Manchester United had battled...

Clubs in Crisis grassroots fund opens for applications

Made by Sport and Cash4Clubs have announced that its Flutter Entertainment-backed partnership - ‘Clubs in Crisis’ - will open today for applications from grassroots sports clubs and organisations. Over the course of the next nine months, unrestricted grants of £2,021...

Manchester City enlists noon.com for Middle East marketing

Manchester City has signed a sponsorship agreement with noon.com, in order to boost its Middle Eastern marketing and branding strategy. As the latest edition to Manchester City’s extensive sponsorship portfolio, noon.com has been named the Premier League club’s official online...