England fan tickets relisted at up to £26k as FIFA profits
ESTC members' Azteca allocation for Monday's Mexico last-16 is being resold on FIFA's own portal at up to 57 times face value – with...
Lisa Nandy told to ‘toughen up’ after quitting X
David Frost tells Lisa Nandy that public figures should use all available channels to communicateLisa Nandy, who leads the Department for Culture, Media and...
Sponsorship News
Tottenham add Betano after Aston Villa sponsorship ends
Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
NBA teams are placing more value in single, long-term sponsorship deals
The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...
The Premier League could face FCA action over unlicensed crypto deals
The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...
Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Enhanced Games touts $32m sponsorship haul after controversial debut
Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...













































