Sponsorship News

Therabody makes first foray into US with Seattle Sounders

Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s first  formal collaboration with a men’s professional football club in the US. The partnership provides Sounders...

Atlético River Plate forms Codere sponsorship pact

Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August 2025. Under the terms of the deal, Codere’s logo will be visible on the sleeve of...

PSG secures Autohero premium partnership and vape brand-first

Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner. The German company, which launched in France in 2019, will run large-scale advertising campaigns in the country and in major European markets, utilising the...

NFL star Austin Ekeler becomes SteelSeries latest ambassador

National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador. As part of his new position, the 26-year-old will play a ‘strategic role’ in promoting the new...

Spreadex continues sponsorship splurge with Fulham FC

Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next two seasons. The Spreadex Trading logo will become a regular feature at Craven Cottage, including on...

Cleveland Cavaliers become third NBA recruit to Socios.com platform

The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers' global asset platform. From the upcoming 2021/22 season, the Socios.com logo will be displayed on the...