Sponsorship News

Borussia Dortmund partners with Horizm to ‘power’ digital returns

Borussia Dortmund has chosen Horizm’s AI powered platform to manage its digital assets, as the team becomes the first Bundesliga side to join the firm’s increasing number of football clients. Through the new agreement, Dortmund will be using Horizm’s tool...

Bologna FC to join Fan Token trend with Socios.com

Bologna FC 1909, in partnership with Chiliz, has announced that it will launch a $BFC Fan Token on the Socios.com app. The new $BFC token grants I Rossoblu fans ‘unprecedented access’ to the club, alongside engagement opportunities for token holders...

Inter Milan renews Fratelli Beretta partnership until 2023

Inter Milan has extended its partnership with Fratelli Beretta for a further two seasons, renaming the former official supplier of the club as an official regional partner. The partners stated that this new agreement underlines how the collaboration has ‘gone...

BMW creates ‘premium experiences’ for NHL fans

BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the New Jersey Devils. In collaboration with the NHL teams, BMW looks to focus on creating ‘premium...

UEFA Women’s EURO tournament gains Starling Bank sponsorship

UEFA Women’s EURO has announced Starling Bank as the official national banking partner of the tournament which is taking place across England in July 2022. Hosted in England with 31 matches over 26 days across 10 venues in nine cities,...

76ers enhances Betway’s visibility in multi-year partnership

The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team. Betway branding is to be displayed throughout The Wells Fargo Center during the NBA’s side’s televised regular-season...