Sponsorship News

Atos continues Olympic partnership to 2024

Atos, a global specialist in digital transformation, has extended its longstanding partnership with the International Olympic Committee (IOC), through to 2024.  Atos will extend its partnership through to 2024, looking to further support the digital transformation of the Olympic Games...

Gambling companies banned from sponsoring La Liga teams

New measures introduced by Spain’s Minister of Consumer Affairs, Alberto Garzón, will put an end to gambling companies sponsoring La Liga teams. The ruling, which is expected to come into effect from the 2020/21 season, prevents betting companies from being...

UFC strengthens partnership with Parimatch

UFC, the world’s premier mixed martial arts organisation, and international betting and technology platform Parimatch have announced the renewal of their partnership that will see Parimatch remain as the “Official Betting and Wagering Partner of UFC” for the Europe...

Harfid scores Schalke 04 premium partnership

Schalke 04 has strengthened its relationship with construction and project management company Harfid by announcing that the firm will be the Bundesliga side’s premium partner and sleeve sponsor. Harfid had previously been the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal campaign, however,...

Cricket legend Brett Lee becomes Sportsbet.io ambassador

Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador. Brett’s duties as ambassador include contributing to various Sportsbet.io activations such as a series of dedicated...
Serie A

Serie A launches empty stadium virtual graphic solutions with ISG

Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across Italy. The decision to use a virtual background, which will be used during Serie A matches...