Insider Sport - News from the business of sport

London, UK. April 2, 2025. The O2 Arena in London features its iconic dome and yellow masts, a red UFC sign in the foreground, modern buildings, and a cloudy sky above.

Former UFC fighter called out for illegal gambling sponsorship

Sponsorship July 7, 2026

A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...

Tottenham add Betano after Aston Villa sponsorship ends

Sponsorship July 2, 2026

Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...

Top 10 most ridiculous 'official partner' titles in sport

The 10 most ridiculous ‘official partner’ titles in sports

Sponsorship June 19, 2026

Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...

NBA teams are placing more value in single, long-term sponsorship deals

Sponsorship June 10, 2026

The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...

Premier League crypto sponsorship concerns

The Premier League could face FCA action over unlicensed crypto deals

Sponsorship June 4, 2026

The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...

Partnership Playbook: Bale, beIN and ESPN

Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal and more

Sponsorship June 3, 2026

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

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