The Lakers sold for NBA record – again – to Iger...
The Los Angeles Lakers, arguably the NBA’s most popular team, has been sold for $12bn to Bob Iger and Joshua Kushner after just 14...
Q&A: Livia Troise on live betting, AI and odds-making in Brazil
Ahead of SBC Summit 2026, Insider Sport spoke to Casa de Apostas Chief Innovation Officer Livia Troise about how in-play odds are set, what...
Sponsorship News
UFC legend Charles Oliveira to take the Super Stage at SBC Summit 2026
Former UFC lightweight champion Charles Oliveira, holder of UFC’s all-time records for most finishes, submission wins and post-fight bonuses, will appear at SBC Summit 2026 across two...
Manchester United signs record £20m Betway kit deal
Manchester United has joined the Premier League trend of securing training kit sponsorships with gambling companies. Manchester United has signed a multi-year agreement with Super...
Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel says
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROIBrands still evaluate football...
Bank of America extends Panthers naming rights as stadium renovation cost hits $1.3bn
Tepper Sports & Entertainment has added $500m to its Bank of America Stadium project, raising its own contribution from $150m to $650mBank of America...
Unlicensed gambling sponsors face UK sports ban from 2027
DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...
Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning
Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...














































