Aston Martin Red Bull Racing Formula 1 team has confirmed a new partnership with Asian online gaming provider W66.com.
The multi-year agreement will see the W66.com logo displayed on the nose of the Aston Martin Red Bull Racing RB15 car and across wider team assets.
Founded in 2008, W66.com – also known by its Chinese name Li Lai guo ji – boasts 120 million active subscribers to its platform.
The Asian operator has also diversified into the casino hospitality business and built a wide global sponsorship portfolio, including leading teams and iconic sporting events.
Aston Martin Red Bull Racing team principal Christian Horner commented on the new partnership: “We are delighted to be setting out on a partnership with W66.com.”
He added: “W66.com joins us at an opportune time as Formula 1 expands into the world of online gaming and the Team begins an exciting new chapter.”
Robert Fuller, Commercial Director of W66.com, also expressed excitement at the new deal: “We are delighted to announce our partnership with Aston Martin Red Bull Racing.
“W66.com firmly believes that the team’s pursuit of excellence is in line with W66.com’s continued growth and market-leading technology. We now look forward to the start of a successful and prosperous collaboration.”
W66 is also an official partner of the Force India F1 team.
