Online bookmaker Betway has confirmed a deal to sponsor German esports team Berlin International Gaming (BIG).
The two-year agreement strengthens Betway’s presence within esports as it becomes the main sponsor for BIG’s esports teams and grants the operator access to a wide portfolio of sponsorship rights including front of jersey and sleeve branding; player access for the creation of exclusive content; giveaways and social media access.
Among the ranks of their CS:GO team is Owen ‘smooya’ Butterfield, currently the highest-rated British CS:GO player in the world, Johannes “tabseN” Wodarz, Germany`s top-ranked player, and the Turkish star player İsmail Can “XANTARES” Dörtkardeş.
BIG’s first competitive action as an official partner of Betway will be on 26th-27th January, at ELEAGUE in Atlanta, Georgia.
Anthony Werkman, Betway CEO, commented: “This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019.
“We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”
Daniel Finkler, BIG CEO, added: “Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world’s leading betting providers, is now BIG’s new main sponsor.
“Betway has gained an excellent reputation within the last decade and we are proud to represent such a famous brand within the esports scene. Our fans can look forward to many exciting and entertaining projects together with our professional athletes. Welcome to BIG, Betway.”
BIG will join Made in Brazil (MiBR), Ninjas in Pyjamas (NiP) and Invictus Gaming as part of the Betway esports sponsorship stable.
