Jason Leonard OBE, former England rugby captain, has launched its exclusive digital members club ‘Front Row Club’. The new club will give rugby fans the chance to access the views of rugby players from a number of clubs, plus the opportunity to enter prize-draws.
Proceeds generated from the club will drive essential funding for Leonard’s charity, The Atlas Foundation. Fans can pay £10 a year to access exclusive content, and opportunities to win a number of prizes including tickets to this year’s Six Nations clash with France, a trip to the Rugby World Cup Final in Japan, and much more throughout the year
Leonard commented: “I’m incredibly excited to launch Front Row Club, given the funds it will raise for The Atlas Foundation’s crucial work. I’m hoping the rugby family will enjoy the behind-the-scenes access and banter with myself and the other legends as much as the prizes!”
The initiative will use landmark 2019 rugby events such as the Six Nations and the Rugby World Cup to drive membership and raise funds for the charity.
With 20 projects in 15 countries all over the world from Argentina to Zimbabwe, The Atlas Foundation helps facilitate the distribution of basic resources such as food and education to those who would otherwise not have access.
The charity has also introduced children to rugby, as well as promoting the values that the sport instils, such as integrity and team building.
The former rugby player continued: “I’ve had a great life because of rugby. I believe in giving back and looking after our own. Establishing the Atlas Foundation has helped us bring enormous changes to the lives of the poorest children on earth.
“We’ll be making sure this continues through the amazing support of rugby fans all over the world through Front Row Club.”
