The Women’s Tennis Association (WTA) has secured a new four-year agreement with Amazon which will see the multinational technology company add both live and on-demand tour coverage to its Amazon Prime Video service in the UK and Ireland from 2020.
As part of the new content distribution agreement, subscribers to Amazon will be able to view a minimum of 49 WTA tournaments in the first year of the agreement.
The agreement will include up to 2,000 live WTA matches per year, including the BNP Paribas Open in Indian Wells, California, the Miami Open, the Madrid Open, the China Open in Beijing, as well as the WTA Finals in Shenzhen, China.
WTA president Micky Lawler commented: “We are thrilled that Amazon Prime Video will offer the best of women’s tennis and showcase our premium events and world-class players to millions of fans across the UK and Ireland. We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”
Amazon Prime Video has been expanding its sporting portfolio in recent months, with the addition of the US Open tennis grand slam as well as the rights to the men’s ATP tour, which run through to 2022 and 2023 respectively.
Coverage of the WTA is due to be made available across connected devices on the Prime Video app, including Amazon Fire TV and Apple TV, as well as games consoles and mobile devices.
Alex Green, Amazon Prime Video’s European managing director of sport, said: “As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time.
“We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership.”
