Arsenal FC has confirmed VBET as its Official Betting and Gaming Partner in a three-year deal which will run up until the 2022 season.
Activating the partnership, VBET aims to bring Gunner’s fans closer to the action through engaging content and exclusive offers.
Arsenal commercial director Peter Silverstone commented: “We are delighted to welcome VBET into our family of official partners. Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand.
“We look forward to working with them to create unrivalled content and provide exclusive offers that we know our supporters will enjoy.”
Fronted by Arsenal legend and VBET ambassador Ray Parlour, the global betting brand will utilise access to the first-team squad to create a bespoke content series for supporters to enjoy.
VBET will also become the official presenting partner of The Breakdown, which sees former Gunner Adrian Clarke provide supporters with a deeper tactical and statistical analysis of games.
VBET founder and CEO, Vigen Badalyan, added: “Everyone at VBET is delighted to be Arsenal’s global betting partner for the next three years. By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand. We look forward to engaging with passionate Arsenal fans around the world.
“We’re great admirers of Arsenal’s tradition and this partnership is a key part of our long-term strategy. VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions. We are thrilled to be a part of the next chapter in Arsenal’s long and storied history.”
Furthermore, the announcement coincided with the revealing of the new fixtures for the upcoming season, with it now being known that the first tie of the new partnership will see Unai Emery’s side head to St James Park, to take on Newcastle United.
