Online sports betting operator, BetVictor has announced a new sponsorship deal with the seventh tier of English football, becoming the principal partner of the The Bostik League, The Northern Premier League and the Southern League.
The landmark two-year partnership, marks the first time a brand has committed to becoming a title sponsor of all three competitions.
Nick Robinson – Isthmian Football League Chairman, Mark Harris – Northern Premier League Chairman and Terry Barratt – Southern League Chair, issued the following joint statement on the partnership: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System.
“By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”
As part of the partnership, BetVictor will benefit from sleeve sponsorship of each of the 228 clubs taking part in Step 3 and 4 divisions.
BetVictor’s Director of Brand and Creative, Matt Parkes added on the partnership: “We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor. The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”
