Manchester City and England footballer, Raheem Sterling could be about to put pen to paper on one of the most high-profile and lucrative boot deals in history, after reports emerged that he’s weighing up a deal to switch from Nike to Jordan Brand.
The Telegraph has reported that the Premier League winner is considering a deal which would see him become the first footballer to sign a personal endorsement to exclusively wear Air Jordan football boots. Brazillian footballer, Neymar previously wore the boots for Paris Saint-Germain games in the past.
The Sterling and Jordan partnership would immediately become one of highest-profile deals in the world, and would also see the FWA Footballer of the year earn an insane £100 million from the deal. The Wembley-raised baller is in his final year of his current Nike boot deal, and during his time with Nike, has become one of the most marketable players in the game after his world-class ability on the pitch and game-changing public voice off it.
The 24-year-old has started the season just as he ended the last, scoring a hat-trick in Manchester City’s opening game of the season away at West Ham, where the citizens cruised to a 5-0 victory.
The attacker’s form last season, which was instrumental in helping City capture the domestic treble, also saw Sterling named as the The Football Writers’ Association player of the year.
With Sterling’s performances continuing to improve, his profile has never been higher, with Gillette and H&M also attempting to tie the winger down with PR contracts. Sterling already has partnerships with XBOX and EA Sports.
If the deal is one to eventually go through, it would be a huge coup for the Jordan Brand, with the Nike subsidiary brand keen to further assert themselves into the world of football after changing the game with their Paris Saint-Germain partnership.
