The reach of the Barclays FA Women’s Super League has been expanded significantly, following the league’s first ever overseas broadcasting deal.
The three year deal, which was agreed by the Football Association (FA), will begin at the start of 2019-20 season and see the league shown on Sky Mexico and Scandinavian broadcaster NENT, allowing viewers in Mexico, Central America, Dominican Republic, Norway, Sweden, Finland and Denmark to watch the league.
FA senior broadcast manager Tom Gracey commented on the deal: “We’re delighted that the strength of the Barclays FA Women’s Super League is being recognised globally, these two deals are a sign of the global strength and growing commercial prospects of the league.
“It is particularly pleasing that revenue will be targeted at the development of The FA Player.
“Through this reinvestment our aim is to help improve the experience for viewers around the world and strengthen the brands of our competitions, clubs and players in order to drive forward the commercialisation of women’s football and create a new fanbase globally.”
The FA has outlined that the significant revenue gained from the deal will be utilised to build the future broadcasting of the sport, including the development of The FA Player and its in-game production.
The new live streaming platform, will provide free unprecedented access to over 150 domestic women’s football fixtures throughout the upcoming season, with the first live matches available this weekend.
In addition to live league coverage, The FA Player will stream selected match highlights from the Lionesses, the Women’s FA Cup and the FA Women’s Continental League Cup, as well as archive footage and regularly updated features.
As part of the agreement, live Barclays FA WSL matches in The FA Player will now be geo-blocked in the countries served by Sky Mexico and NENT.