ActiveWin, the Manchester-based digital agency, has announced a partnership with 21-time Super League champions the Wigan Warriors.
The deal will see ActiveWin, won recently became the digital marketing company of the year, provide the Warriors fanbase with digitally enhanced customer support and fan engagement services which will in turn allow the club to connect more effectively with it’s fans online.
Wigan Warriors Marketing and Community Director, Martin McLoughlin said: “We’re delighted to team-up with Active Win to become the first Betfred Super League side to roll out their dedicated Live Chat service on our website.
“Meeting the needs of our fans and their online expectations of how they want to consume information on things like purchasing tickets, fixture information and general Wigan Warriors content is a vital part of our fan-engagement strategy.
“We believe having a dedicated, human resourced Live Chat service that’s open from 8am-12am, 365 days a year for our fans to access is a powerful tool to enhancing our customer and fan experience.”
The Warriors are the reigning Super League champions and boasts the UK’s largest fanbase. Moreover, as well as its 21 championship wins, Wigan has also claimed 19 Challenge Cup’s and a record four World Club championships.
Warren Jacobs, MD of ActiveWin, added: “ActiveWin is always on the lookout for new channels to compliment what we do for clients. Since we are the flagship agency for Betfred and successfully engage with the same audience as the Warriors, it makes perfect sense for us to cross over to the sports club market and expand our digital services to include things like live chat.”
The new partnership also includes other links as AtiveWin is the “Flagship agency for Betfred” who in turn is the current official Super League sponsor.
Betfred founder and entrepreneur Fred Done concluded: “Rugby League is a fantastic sport and that is why I’m the headline sponsor of the Super League, the Championship, League One and more recently the Women’s Super League. Wigan and their fans will only benefit from this new collaboration with Activewin.”
