International game developer Ganapati PLC has announced a partnership with Usain Bolt that will see the iGaming company join forces with the Olympic 100m record holder to create the first official Usain Bolt online slot game.
As a result, the company is now working closely with Bolt in order to create a slot which incorporates the entertainment-focused elements that its games are known for, but also accurately reflects his love of sport-themed games.
Regarding the collaboration, Bolt commented: “2020 not only welcomes the biggest sporting competition in the world, but an exciting new collaboration between myself and iGaming developer, Ganapati.
“I am proud to be teaming up with Ganapati to create my first ever official online slot game – Ganapati’s goal to produce innovative and creative content fits perfectly with my brand, making this partnership a natural one for me. Ganapati and I have been working on this together for some time now, and I look forward to sharing the final product with you all.”
In preparation for the game’s launch, which is scheduled for release in the summer, the nine-time Olympic gold medalist will be joining Ganapati at the iGaming industry’s biggest event of the year, ICE London.
Moreover, having originally been established in Japan, Ganapati will ensure that the slot’s launch coincides with the opening of the Tokyo hosted Olympic games.
Juliet Adelstein, Ganapati PLC’s COO, added: “This partnership between Ganapati and Usain Bolt is hugely exciting and represents just how big we have grown in such a short space of time. Usain has worked closely with us to create this special game and neither of us can wait to release the official Usain Bolt slot game later this year.”
Ganapati has a reputation within the iGaming industry for developing original online casino content through its effective implementation of strategic sport sponsorship and brand opportunities.
This recent collaboration with Bolt, as well as the company’s production of the official Manny Pacquiao slot game last year, highlights Ganapati’s dedication to this strategy.
