Conmebol has united with Stats Perform in a bid to enhance its digital content output.
South American football’s governing body has undertaken the latest data partnership, which sees Stats Perform exclusively undertake collection and management duties for every Conmebol football competitions, including the Copa America, Copa Libertadores and the Sudamericana among others.
The tournaments will be added to Stats Perform’s growing collection of high profile leagues such as La Liga, the Premier League and Major League Soccer (MLS).
Juan Emilio Roa, Conmebol’s commercial director, stated: “Through our new partnership with Stats Perform, we have access to the biggest sports AI and data provider to help expand our exposure worldwide.
“Through this partnership, our broadcast and media providers will have access to detailed information about each match, team and player, which will provide more compelling stories and insights for fans.”
The companies artificial intelligence (AI) systems will allow media, technology and broadcast partners to be provided with statistics such as expected goals (xG) and expected assists (xA).
Stats Perform’s chief rights officer, Alex Rice, added: “This partnership will see us working closely with Conmebol to deliver the best quality data, giving the competition control of their data rights and access to Stats Perform’s expertise and sales network.”
Additionally, the firm will be tasked with producing match previews for all Conmebol fixtures. The previews could either be used as standalone pieces or to inform broadcast operators and commentators.
The collaboration will also produce the Conmebol ranking system ahead of the Libertadores draw for the next four years.
The Vista Equity Partners-owned company is also set to provide customisable data-powered ‘widgets’ to distribute across digital and social media platforms during live matches.
