Stats Perform has added to its portfolio of partners after securing a deal with Major League Soccer (MLS).
As part of the agreement, Stats Perform will exclusively collect and distribute official MLS data for global betting, broadcast, and media platforms.
Alex Rice, Chief Rights Officer at Stats Perform, emphasised: “We’re delighted to announce we have been chosen as the exclusive global data partner for MLS and U.S. Soccer.
“As a trusted partner of MLS for over 10 years and U.S. Soccer for three years, we look forward to delivering the highest quality data to create the best experiences for fans and bettors, while continuing to support the growth of soccer in North America.”
The agreement, facilitated by Soccer United Marketing (SUM), provides Stats Perform analytical access to a variety of U.S. competitions such as the MLS, U.S. Open Cup and Men’s and Women’s National Team matches.
For the first time, MLS and U.S. Soccer will also offer an official data feed optimised for sports betting operators from all MLS, and select U.S. National Team and U.S. Open Cup matches.
“Soccer United Marketing is proud to facilitate the execution of this expansive, long-term partnership between Stats Perform, MLS and U.S. Soccer,” said Chris Schlosser, SVP of SUM Media.
“We are excited to partner with Stats Perform to create MLS and U.S. Soccer’s first official data feed optimized for Sports Betting. As the betting landscape continues to evolve, it is important that quality and accurate data are available to power sports betting experiences and Stats Perform is a proven global leader in the creation of soccer betting data feeds.”
Spectators will be able to receive data directly from the stadium whilst providing live granular player performance statistics and integrity services.
The Stats Perform Integrity Unit will work alongside the organisation to protect competitions from corruption, preventing match manipulation and betting fraud through education, performance analysis, 24/7 global monitoring and intelligence.
U.S. Soccer’s Director of Analytics and Research Ross Moses concluded: “The partnership with Stats Perform further represents U.S. Soccer’s commitment to using data and technology to grow the game domestically.
“Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space.”
