The English Football League (EFL) has announced an extension with Thai Airways International (THAI) resulting in the airline claiming all of the EFL’s five finals for the third consecutive season.
THAI’s digital and stadium marketing will continue to be featured across the Carabao Cup, Leasing.com Trophy, Sky Bet Championship, League One and League Two Play-Off Finals.
EFL Chief Commercial Officer, Ben Wright, commented: “The EFL are pleased to further extend our partnership with THAI ahead of this year’s Wembley Finals.
“The international market is hugely important to the EFL to raise the profile of the league, our clubs and our competitions and over the past two seasons, the partnership with THAI has allowed us to further increase the EFL’s presence worldwide, while providing the airline with a unique opportunity to engage with our audiences both in the UK and abroad.
“We look forward to working with THAI this season, starting with the Carabao Cup Final taking place next month.”
Last season the finals broadcasted to over 150 territories to an audience of millions worldwide. This global exposure available is seen as a major factor in THAI’s decision to renew for another season.
President of Thai Airways International, Sumeth Damrongchaitham,added: “We are pleased that THAI will continue to be an official supporter of the EFL, this partnership is a great opportunity to connect with football fans from all corners of the world.
“The most popular sport which significantly attracts travellers is football. We see a large amount of bookings annually which coincide with major football competitions. We very much look forward to strengthening our ties with England through this partnership.”
As part of the partnership THAI will provide customers with promotions and offers such as Royal Orchid Holidays (ROH) tours and VIP giveaways.
Insider Insight: THAI’s continued partnership with the EFL has cemented them as a household name when it comes to advertising in major footballing events. The EFL gain a highly respected and reputable partner to its marketing campaigns, whilst the airline benefits from the vast amount of eyes that will be watching some of football’s most important matches.
