Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington Wizards and NHL’s Washington Capitals.
As part of the deal, Mahindra will be included in both teams’ in-arena television network advertisements, Wizards’ courtside LED rotational and LED basket stanchion signage, and a static Capitals’ on-camera dasher board.
Jim Van Stone, MSE’s president of business operations and chief commercial officer, stated: “We are thrilled to welcome Mahindra to the Monumental family. Like the Wizards and Capitals, Mahindra shares a strong commitment to serving the community, including honouring those who serve in the military and as first responders, through a variety of impactful programs.
“This partnership is another outstanding example of how Monumental is continuing to grow its global footprint.”
As Van Stone alluded to, Mahindra is a reputable supporter of the military services. In support of the company’s practices, MSE has also announced the firm as Capitals’ Military Appreciation Night participating partner.
“We’re excited to expand our marketing efforts with Monumental Sports & Entertainment,” stated Richard Ansell, Vice President of Marketing at Mahindra Automotive North America (MANA).
“As we grow our business presence in numerous North American markets, high-profile sports programs such as the Washington Capitals and Wizards alights with our strategy perfectly. We look forward to partnering with MSE on a variety of programs that will help Mahindra grow its brand in the U.S. and internationally.”
Headquartered in Mumbai, India, Mahindra has been operating in the U.S. for over 25 years and is the world’s number one selling tractor brand based on volume, whilst also making cars and trucks since 1945.
The Washington Wizards currently sit 9th in NBA’s eastern conference whereas the Capital’s is having greater success at the top of the NHL’s eastern table.