Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete partner.
As a result, 2019’s MVP now joins the sports drinks athletic roster which includes the likes of household names such as James Harden, Megan Rapinoe, Mike Trout, Dustin Johnson, Donovan Mitchell, Naomi Osaka and Mookie Betts.
Vela, who finished the 2019 MLS campaign with 47 goal involvements from 33 games, commented: “BODYARMOR and MLS are just kicking off an exciting new partnership so I couldn’t be more thrilled to join their team.
“Hydration plays a major role in my performance out on the field, so I’m excited to join this growing brand, and show fans – and the next generation of soccer players – that there are better-for-you options out there.”
As well as the signing of Vela, BODYARMOR has also recently kicked off the largest multi-year partnership in its history as the MLS’ official sports drink, beginning with the 2020 season.
Michael Fedele, VP of Marketing, BODYARMOR, added: “Carlos Vela is one of the most electrifying players in Major League Soccer today. As we build upon our larger partnership with MLS, we’re thrilled to add a player of his caliber – the league’s 2019 MVP – to the team and show fans everywhere that today’s top athletes are choosing BODYARMOR.
The deal is the latest partnership involving the MLS and LAFC, building on the recent announcement that saw the Captain Morgan rum brand link up with a host of franchises, including LAFC, following its league wide sponsorship last season.
Inter Miami CF, Minnesota United and Nashville Soccer Club join the Los Angeles based outfit in becoming the newest Captain Morgan sponsored franchises within the league, with the alcohol firm now set to benefit from branding access within the Inter Miami CF Stadium, the Banc of California Stadium, Allianz Field and Nissan Stadium.
BODYARMOR’s newest athlete partner will next be in action on 28 February, when his LAFC side looks to overcome a 2-0 deficit in the CONCACAF Round of 16 second leg tie at home to Mexican club Leon.
