FC Barcelona has officially launched BARÇA TV+, the club’s new 24/7 OTT subscription streaming service, with both free and paid offerings.
The streaming service grants access to over 3,000 videos and 1,000 hours of content for Barcelona fans, with customers enjoying full entry to ‘the entire Barça digital ecosystem’ through the club’s Premium ‘CULERS Membership’ loyalty program.
Barcelona’s new streaming service is expected to increase the football club’s new digital strategy, which was presented in February, as the side looks to open more revenue options. Along with the club’s e-commerce service from the Barça Store Camp Nou, the digital launches are expected to be one of the club’s largest sources of ordinary income over the next five years.
Oriol Tomàs, Vice President of Commercial Area at FC Barcelona stated: “FC Barcelona want to remain a benchmark club both on and off the pitch and continue to be the leading sports entity in the generation of revenue. With this in mind, the creation of this new digital products ecosystem opens up a new way of doing business for us, which we hope will become one of the main sources of regular income for the club in the coming years.
Dídac Lee, Board of Directors member, Head of the Digital Area, added: “Barça TV+ is the key piece, the jewel in the crown, in the club’s new digital strategy and, without a doubt, the best way to reach all of our fans around the world. This is a unique product that will offer fans a new way to consume Barça content, wherever they want and whenever they want; exclusive, different content that will be available ‘on demand.'”
Barca’s content catalogue already includes highlights and interviews, which are available to free subscribers, along with a range of original content, such as in-house documentaries. The club has also announced that BARÇA TV+ is available worldwide and in three languages (Catalan, Spanish and English). Other content includes archive footage from historic Barcelona matches, behind-the-scene videos and compilations.
Premium subscribers will also be able to watch first-team matches either on a delay or on-demand. Moreover, customers will be able to watch Barcelona’s second team, youth and women’s sides, along with the club’s other sporting teams either live or on a delay.
A CULERS premium membership has been priced at €4.49 per month or €34.99 annually and is available on all devices via the club’s app or website.