Everton has secured a new kit sponsorship deal with e-commerce business Cazoo, replacing SportPesa as the club’s main sponsor at the end of the season.
According to The Telegraph, the multi-year deal is estimated to be worth around £27m, with the firm’s logo set to be featured on the front of Everton’s playing and training kits for the men’s first team and under 23’s.
Everton Chief Executive, Denise Barrett-Baxendale, commented: “We are delighted to welcome Cazoo as our new main club partner and shirt sponsor. We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the club and our fans in the years to come.
“We are looking forward to working closely with them and are in no doubt that the values of Cazoo and the company’s focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the club.”
As part of the partnership the e-commerce firm’s branding will also be prevalent across Goodison Park, official club merchandise, Everton’s media backdrops and all of the club’s digital platforms. As of right now, Cazoo is the only British-owned brand which is currently a main sponsor of a Premier League club next season.
Sasha Ryazantsev, Chief Finance & Commercial Officer at Everton Football Club, stated: “In our search for a new partner, we were hoping to find a dynamic brand with strong growth potential and we have certainly found that with Cazoo.
“Despite only launching last year, Cazoo is already transforming the way consumers purchase cars and has also proven its resilience through the coronavirus pandemic. Our partnership will help Cazoo extend its reach and audience significantly to continue its impressive growth trajectory. We have been really impressed by Alex and his team and look forward to working with them over the coming years.”
The partnership also complements Everton’s new commercial development strategy and for the first time since the 2003/04 season, replica kits featuring the club’s main partner branding will be available to purchase in junior and children’s sizes.
Alex Chesterman, the founder & CEO of Cazoo, added: “We are really excited to be partnering with Everton, a family club with a rich heritage and a passionate and loyal fanbase. This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name. We look forward to working closely with the Club as part of our mission to provide the best possible car buying experience to UK consumers.”
