Stats Perform has partnered with ChyronHego, allowing clients of both companies to benefit from advanced data production alongside stadium and arena graphics to boost fan engagement and sponsorship opportunities.
The sports data and analytics company will integrate ChyronHego’s Click Effects PRIME tool, which delivers real-time graphics, video clips, audio tracks, animations, and sponsor ads, all of which will be useful to sports leagues and teams struggling with adjusting to behind-closed-door environments.
“We’re proud to partner with leading data providers such as Stats Perform to help our shared clients offer interesting in-venue visuals that enhance their fans’ understanding and enjoyment of the game,” stated Olivier Cohen, SVP Marketing at ChyronHego.
“The combination of Click Effects PRIME and ChyronHego’s creative services with advanced data from Stats Perform allows users to create more meaningful experiences for fans and to incorporate new sponsored elements into the game-day production. It’s a win for everyone.”
Integration of Stat Perform’s AI applied data system with Click Effects PRIME will allow for rapid, highly automated generation of timely data-driven graphics that illustrate key elements of the game.
Moreover, with sophisticated graphics such as player images, bar charts, heat maps, and much more being available, operators will have the opportunity to provide fans with a greater understanding of all the action.
Fan engagement opportunities will also be boosted on social media with Click Effects PRIME adaptability to digital platforms. As a result, sports leagues, teams, and venues can extend fan engagement to those fans watching from home.
Wayne Ford, senior vice president of global partners and channels at Stats Perform concluded: “Incorporating rich game insights with advanced data visuals has a profound impact on the in-stadium fan experience.
“Uniting two innovative, immersive technologies, our new partnership with ChyronHego empowers users to elevate the fan experience through advanced data and content creation. It is an ideal combination for colleges, universities, and professional sports franchises looking to offer more dynamic and engaging experiences for their fans.”
As a result of the partnership, ChyronHego will join Stats Perform’s Sports Partners Intelligence Network (SPIN), which combines the firm’s sports intelligence offerings (data, insights, analytics, machine learning, computer vision and AI) with top partners to develop complementary solutions to a range of current and optimal partners.