Global sports streaming service DAZN has struck a deal with the DFL which will see the firm air 106 Bundesliga matches per season, over four years, in Germany, Austria and Switzerland.
The extensive live and exclusive rights deal is the largest package of major domestic football rights ever awarded to a streaming service in Europe and will see DAZN show every Friday and Sunday Bundesliga game, as well as on-demand match highlights.
“This is a watershed moment in the growth and maturity of sport streaming services and the logical next step as we continue to invest in our most mature market and the future of sport”, stated Simon Denyer, DAZN Group CEO.
“The partnership with the DFL is transformational and underlines our long-term commitment to supporting our partners while bringing the best possible sport to fans in an affordable, accessible and flexible way.”
The DFL has also confirmed the total valuation of its Bundesliga rights with all media broadcasters is around €1.1 billion per season, with the overall partnership generating €4.4 billion. Nevertheless, the deal is slightly lower than the league’s current agreement of €4.64 billion with Sky, Eurosport and ARD.
Sky Deutschland has once again secured the largest package for domestic Bundesliga rights with the firm broadcasting 200 German top-flight games, along with all Bundesliga 2 fixtures.
In addition Bundesliga football will be viewed on free tv with ProSiebenSat.1 securing live rights for the season-opening matches of the Bundesliga and Bundesliga 2, as well as the relegation play-offs and the Supercup.
Christian Seifert, Speaker of the Executive Committee of the DFL and DFL CEO concluded: “The outcome of the tender offers the greatest possible stability in uncertain times for the Bundesliga and Bundesliga 2 clubs as well as for the fans by broadly preserving the revenue situation and regarding the viewing habits.
“We would like to express our considerable gratitude to the media partners for the coming rights period, whose investments serve as an expression of their confidence in the continued positive development of the Bundesliga and Bundesliga 2.”
