The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to introduce ‘exclusive contests’ tailored to the NFL side’s fans.
As part of the agreement, MKF will gain a variety of promotional assets across Miami Dolphins’ social media outlets and external platforms whilst also being named the team’s Official Fantasy Sports Site. This includes the NFL side introducing a weekly MKF player profile and rebranding the Dolphin pregame radio show to the “Monkey Knife Fight Countdown to Kickoff.”
Steve Mullins, Miami Dolphins Vice President of Corporate Partnerships, commented: “We are always looking to enhance the fan experience at Hard Rock Stadium and this partnership with Monkey Knife Fight is a great way to engage with our guests with one of the most exciting brands in the fantasy sports arena. We’re very excited to welcome them to the Dolphins family.”
Bill Asher, Founder and CEO of Monkey Knife Fight, added: “The Dolphins brand is an iconic and internationally recognised tradition, with incredibly passionate fans. We’re looking forward to introducing ourselves to them as we’re certain they’ll love playing fantasy sports with us.”
In addition to the multi-faceted agreement, MKF has partnered with the Miami Dolphins Foundation to donate $100,000 to the Miami Dolphins Foundation Food Relief Program, a year long project which provides up to 1,000 meals a day coming out of the Hard Rock Stadium for those suffering with food insecurity.
MKF’s latest deal continues the firm’s ethos to create long term, mutually beneficial relationships across a variety of sporting entities. So far the fantasy platform has secured partnerships with NHL’s LA Kings, MLS’s LA Galaxy, MLB’s San Diego Padres and Milwaukee Brewers, along with PGA Tour golfer Charley Hoffman.
The news follows a busy day in the NFL commercially with the Philadelphia Eagles securing a seven-year long-term partnership with Pepsi, replacing previous sponsor Coca-Cola.
