FC Bayern Munich has extended its partnership with Wangkanai until 2026, taking its relationship with the Thai corporate group to ten years.
The collaboration, which was first struck in 2016, has seen Bayern Munich become a key proponent in providing footballing opportunities in Thailand. Throughout the partnership the two entities have developed a variety of projects including the creation of the FC Bayern Youth Cup Thailand and the ‘FC Bayern 12 Level Kurs’, a 12-stage coaching programme to be taught in sports classes at Thai schools.
Joerg Wacker, Bayern Munich’s executive board member for internationalisation stated: “Thailand and the entire region of Southeast Asia are a strategically important market for us, on which we will focus even more in the future.
“The extension of the partnership in times of the Corona pandemic shows that both FC Bayern Munich and Wangkanai have long-term goals. We would like to thank Wangkanai for the very successful and trustful past 5 years and are very happy to be able to continue and expand our joint projects in the future.”
As a result of Bayern’s continued relationship with Wangkanai the club will continue to grow its brand in South East Asia, which is seen as a highly lucrative region for football in recent years. Moreover the deal will continue to see football develop as a sport in Thailand, specifically through youth initiatives and in the educational system.
Tanyaruk Na Wangkanai, Public Relations Director Wangkanai Group added: “FC Bayern Munich is one of the strongest brands in world football with a large and continuously growing fanbase in Thailand. For decades, FC Bayern Munich has been successful on and off the pitch and is also known for its excellent youth development, making them the ideal partner for us in Thailand.
“We are very much looking forward to expanding our successful partnership and projects such as the FC Bayern Youth Cup and the “FC Bayern 12 Level Kurs”.