U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.
As a result of the agreement, Bleacher Report will create premium football content and highlights, through its B/R Football vertical, featuring both the men’s and women’s national team alongside America’s top division. The content will be directed towards the MLS and U.S Soccer’s demographic, which is the youngest fan base in North America, according to the release.
Seth Bacon, MLS SVP of Media stated: “As we build on the momentum of the MLS is Back Tournament and continue our 25th season with matches in home markets, we are excited to provide our fans with more cutting-edge MLS content across B/R platforms.”
“We are looking forward to working with B/R Football to help us share U.S. Soccer’s content and reach even more soccer fans across the world,” added U.S. Soccer Chief Communications Officer Neil Buethe.
“With our No. 1 ranked Women’s National Team preparing for the Olympics and our Men’s National Team gearing up for the start of the Final Round of 2022 FIFA World Cup Qualifying, the coming year will be incredibly exciting and partnering with Bleacher Report will allow us to connect and engage with soccer fans in even more creative ways.”
Bleacher Report’s content will be distributed directly to MLS fans via its B/R app and social channels. Additionally, the website will gain access to custom content initiatives, including specialty programming and MLS and U.S Soccer’s highlights library in order to enhance the Bleacher Report’s MLS product.
Raphael Poplock, SVP of New Business Development, Bleacher Report commented: “B/R Football is the No. 1 digital media destination for young soccer fans and this new partnership provides a deeper library of soccer content that our fans crave.
“It will also offer an increased presence for top MLS and U.S. Soccer content with one of the most engaged audiences in the sport, while leveraging our innovative sales solutions to most effectively connect with them.”
The partnership, which is set to last until 2022 and was facilitated by Soccer United Marketing (SUM), will provide the sports website to boost its content output whilst ensuring daily MLS and US Soccer coverage.