Following on from the club’s triumphant UEFA Women’s Champions League victory, Olympique Lyonnais has expanded its agreement with Mastercard which will see the financial cooperation become the official shirt sponsor for its women’s team in domestic games.
As a result of the partnership Mastercard’s logo will be present across the front of Olympique Lyonnais Féminin shirts for its domestic fixtures in the Division 1 Féminine for the 2020/21 campaign. The logo will also be present on all domestic replica women’s jerseys sold at retail stores and OL merchandise outlets globally.
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard stated: “We’re pleased to extend our partnership with Olympique Lyonnais – it’s a natural fit for us to work with these amazing athletes and highlight their accomplishments on and off the field to inspire the many generations to come.
“Particularly during a time when in-person fandom is challenged, we look forward to using our platform to engage fans in a unique and memorable way. As shown by their recent successes in both domestic and European competitions, OL continue to be a leading light in women’s sport and an organisation with whom we are extremely proud to work with. We believe that investing in the pioneers of the game and supporting inspirational role models is essential for everyone to unleash their potential.”
The agreement also sees Mastercard continue to create a range of fan engagement activities for cardholders on priceless.com, similarly to its partnership with the club last year. These are likely to include digital experiences such as fans receiving personalised videos, plus exclusive interviews and video content.
Jean-Michel Aulas, President of Olympique Lyonnais added: “We are very honored to have the Mastercard symbol on our jersey – the ongoing support and commitment to women’s football from Mastercard is not only crucial to enhance the drive for parity in sport, but their activation program create new opportunities for the fans and players to connect and share core values.”
In addition to the front-of-shirt sponsorship, Mastercard will also have its logo appear on the pocket of the players’ jersey for all UEFA Women’s Champions League games.
