Fulham Football Club has announced that BetVictor will be the club’s new front-of-shirt sponsor ahead of the Premier League’s return this weekend.
As a result of the two-year deal, BetVictor’s logo will be featured on the front of Fulham’s first team and women’s playing kits. Moreover the logo will also be displayed on adult replica shirts with the bookmaker being named as the club’s main team partner.
Alistair Mackintosh, Fulham CEO, stated: “We welcome BetVictor on board as our Main Team Partner and look forward to working with them this season as we begin our Premier League campaign against Arsenal at Craven Cottage this weekend.
“BetVictor shares our passion for success and we hope to develop our relationship further throughout the duration of the partnership, in order to achieve and exceed our goals.”
In addition to being featured on the playing kits BetVictor branding will also be displayed around Craven Cottage during match days as well as across the club’s website and social media platforms.
BetVictor CEO Andreas Meinrad commented: “We’re really excited to be teaming up with Fulham FC and are confident of a successful season ahead for both of us.
“The Premier League always provides compelling drama. We know how much football means to our customers and we share their enthusiasm for the beautiful game. It’s all eyes on Craven Cottage for Saturday’s big kick-off.”
Insider Insight: Following the club’s promotion to the Premier League, Fulham had been searching for a front-of-shirt sponsor after its deal with Dafabert expired at the end of the 2019/20 campaign.
The addition of BetVictor to the club’s portfolio of partners underlines the significant pull of the Premier League, which increases the clubs marketability on a global scale and creates a wider pool of potential sponsors.