Fantasy sports platform Monkey Knife Fight (MKF) has strengthened its growing portfolio of American clubs by striking a deal with Major League Baseball’s (MLB) Texas Rangers.
The partnership will see MKF support the Texas Rangers Baseball Foundation with cut outs of their logo, Furious George, being placed in the left field seating area of Rangers’ Globe Life Field ballpark.
Every time a cut out is hit by either team playing, the firm will donate $10,000. Moreover, MKF will donate at least $50,000 to the foundation, which has focused its resources on COVID-19 relief, regardless if any cut outs are hit.
Bill Asher, Founder and CEO of Monkey Knife Fight commented: “The Texas Rangers is an outstanding organisation, and we are proud to partner with them. It’s important to our company that we give to those struggling in Dallas-Fort Worth, and the Rangers Baseball Foundation provides what is most needed in the community.”
Jim Cochrane, SVP of Partnerships for the Texas Rangers added: “The Texas Rangers are happy to welcome Monkey Knife Fight to our family of partners. Daily Fantasy Sports is popular amongst our fan base and we are proud to partner with the fastest-growing Daily Fantasy Platform. We also look forward to raising money through this partnership to help with COVID-19 relief.”
This year MKF has secured a multitude of partnerships with American sports organisations, boosting the firm’s brand in the process. Along with the Texas Rangers the fantasy sports platform has agreements with the Miami Marlins, NFL’s the Tampa Bay Buccaneers and MLS side LA Galaxy to name a few.
Moreover the firm has recently cemented itself as the third biggest fantasy sports platform in the US, behind Draftkings and FanDuel, following the acquisition of FantasyDraft. The firm announced that the acquisition has been to strengthen the MKF whilst solidifying itself as a challenger to the top two industry leaders.