The Belgium Pro League has signed a multi-year partnership with Stats Perform in a deal that will see the SportsTech firm be named as the league’s official data partner and the competition’s tracking and performance data provider.
As a result of the deal, the Pro League has extended its relationship with Stats Perform with the firm continuing to collect and manage data for all Belgian matches of the Jupiler Pro League and 1B Pro League through its Opta service.
Leander Monbaliu, Belgian Pro League Chief Business Officer, commented: “We are extremely excited about the renewal of our partnership with Stats Perform. Our league aims to be one of the most innovative leagues in Europe. The agreement with Stats Perform will be a key driver for achieving this as part of our recently launched Pro League Forward project.
“Not only will we support our clubs in gathering the best performance data insights and communication tools, the deal will also allow for our broadcasting partner, Eleven Sports, and ourselves to develop innovative solutions based on the data of Stats Perform, bringing fans closer to football.”
To support all Pro League clubs Stats Perform has expanded its performance deal with the competition to provide live player tracking data, through Stats Perform’s SportVU, and athlete monitoring insights to the league and its teams. This means that coaches and staff will be able to include real-time data during the game to enhance their decision-making.
The expansion of Stat Performance partnership is thanks to a collaboration between the data firm, the Pro League and Eleven Sports with the deal centring around three core pillars: performance, broadcast & communications.
As part of Stat Perform’s broadcast and communications section of the deal, the agreement will provide rights holders with ‘the best quality, most engaging live data to bring the exciting league to life’, creating experiences to inform their audiences across traditional broadcast channels, digital media and socials.
Alex Rice, Stats Perform Chief Rights Officer, stated: “Stats Perform, through its Opta data, is excited to be furthering their relationship and partnership with the Belgian Pro league. We know that it is really important for the league and Eleven Sports to produce the best possible experience for their audience, which means reassuring their passionate fans that the data from their competitions comes from the best possible source – whether it is viewed on their own platforms or official broadcasters.
“Our agreement will enable us to leverage market-leading data services with best in class solutions to serve the needs of the Pro League and all market verticals.”
Guillaume Collard, Managing Director Eleven Sports Belgium, added: “We have established a unique cooperation with the Pro League, which is very much focused on innovation and delivering the newest technologies to our fans. The cooperation with STATS Perform is a great example: our broadcasts are enriched with engaging data and clubs enjoy the most advanced performance technology on the market. A true win-win.”
