Cricket West Indies has extended its partnership with Betway meaning that the firm will remain the team’s worldwide betting partner until 2022.
Similarly to its previous deal, Betway will gain a pitch and broadcast presence at all its men’s and women’s International Home Series matches. However following its extension, the firm will also become the official betting partner of the Colonial Medical Insurance Super50 Cup, an 50-over tournament in the West Indies.
Dominic Warne, CWI Commercial Director welcomed the extended partnership with Betway commented: “CWI is delighted to extend our relationship with Betway as one of our major partners whose support makes a real difference for the development of international and regional cricket in the West Indies.
“The partnership demonstrates the appeal of West Indies cricket in terms of media visibility and content and we are excited that Betway is bringing additional support to the women’s game and the Super50 Cup too.”
In addition to Betway’s extended partnership, the sports betting firm will also continue to support CWI’s integrity and player education programmes throughout the duration of the agreement.
Anthony Werkman, Betway CEO, added: “Cricket is a hugely popular sport and this deal has been the cornerstone of our entry into the game. We are extremely happy to be extending this deal which will bring us to many more fans throughout the world in conjunction with one of the most prestigious international teams.”
In total the extended partnership will include the next three editions of the Colonial Medical Insurance Super50 Cup along with all men’s and women’s international home matches in the ICC Future Tours Programme until the end of 2022.
The partnership continues to build on Betway’s growth in the world of cricket with the firm also securing a global partnership with Cricket South Africa earlier this year.
