Philadelphia Eagles and FOX Bet announce multi-year sponsorship deal

Credit: Andy Lewis/Zuma Press/PA Images

NFL side the Philadelphia Eagles has unveiled a new ‘interactive studio’ at Lincoln Financial Field following a multi-year sponsorship deal with FOX Bet.

As a result of the partnership, which sees the sportsbook become an official partner of the team, the studio will be FOX Bet branded. Moreover, the new studio will feature content  spanning across multiple platforms presented by the firm.

Additionally, FOX Bet has become the presenting sponsor of Eagles Tailgate Crew podcasts and Eagles Edge, a new program which will be aired on the NFL side’s social channels following its games.  

“This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” stated Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. 

“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FOX Sports personalities, and many other surprises along the way. 

“We look forward to growing our partnership with FOX Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”

The deal will see FOX Bet’s brand heavily featured across Philadelphia Eagles’ assets, including a range of broadcast, digital and social media advertising on team channels, custom promotions and a strong branding presence on game days. The partnership will also see the sportsbook have messaging on the stadium’s LED boards and end zone boards, as well as signage on concourse levels. 

“FOX Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things,” commented Andrew Schneider, CMO, FOX Bet. 

“They’re passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honoured to have this association with a team that is primed for a successful 2020 season.”