Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the club for the 2020/21 campaign.
As a result of the agreements, LT has become Aston Villa’s sleeve sponsor for its first team whilst also being named the Premier League side’s principal and official betting partner.
LT CEO Ronald Tan, stated: “We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.
“We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 year old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”
Aston Villa has announced that the deal will see the club collaborate with LT in order to grow its international fanbase, particularly in Asia where the firm is based.
Nicola Ibbetson, Chief Commercial Officer, said: “We are delighted to announce our partnership with LT and work with them to grow our fan base internationally.
“As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”
Moreover, the club’s partnership with Skilling sees the online FX and CFD trading platform’s brand appear on the LED boards and big screen at Villa Park on matchdays. Additionally the firm will gain a presence on Aston Villa’s social and digital channels.
Pavel Spirin, Skilling CCO, commented: “Aston Villa’s history as European and English Champions marks the club out as one of the most prestigious in British football, so agreeing this partnership is a moment of real significance for Skilling.
“Both ourselves and Villa are on an exciting upwards trajectory, and with a shared ambition to bring accessibility to users and fans alike, this partnership couldn’t be more timely, and we share a great deal of excitement as to what the upcoming season has in store for us both.”