Unibet has expanded its sponsorship with the Philadelphia Eagles to become the official sportsbook partner of the National Football League (NFL) team.
In November 2019, the Kindred Group brand agreed on a deal to become the official casino partner of the Eagles and will now take on a new role within the fold.
“For us, this is an exciting add on to a very successful working relationship,” said Arnas Janickas, VP Marketing US of Kindred Group. “This means that we can extend our collaboration with the Philadelphia Eagles and provide their fans with unique, innovative experiences throughout our partnership, which we hope will last for a long time.”
This offseason, the NFL amended the rules to allow official sportsbook partner designations, opening up an opportunity to expand the existing partnership and expand its designations.
Senior Vice President of Revenue and Strategy at Philadelphia Eagles, Catherine Carlson, added that she is delighted at the prospect of building on the two parties’ existing relationship: “We are excited to grow our existing partnership with Unibet through new opportunities and initiatives.
“It has been rewarding to work with Unibet over the past year and we look forward to a successful future with them.”