Dundalk Football Club has partnered with BetRegal in an agreement which marks the biggest commercial deal in the League of Ireland side’s history.
Under the terms of the sponsorship, the online betting brand’s logo will appear on the front of both home and away shirts for the duration of the 2020/21 season. BetRegal, which also offers branded video slot and casino games, already holds the title as the club’s official betting partner and the new agreement will build on this existing relationship.
David Minto, Dundalk FC Chief Business Officer, commented: “We are excited to have secured such a huge brand like BetRegal as our main sponsor. This feels like the beginning of a new era at Dundalk FC and we are looking forward to a prosperous partnership with BetRegal in the next couple of years.”
🏁 In a further nod to our history, the initials 'JM' – in memory of Jim Murphy – who narrates this video, are embroidered on the back. pic.twitter.com/oZQywHJ45W
— DundalkFC (@DundalkFC) December 14, 2020
BetRegal will also have a hand in matchday activities, promoting social media giveaways and social responsibility projects that underpin the club’s values.
“The BetRegal brand is thrilled to stand alongside Dundalk FC, a football club with such a storied and successful history,” said Aly Lalani, Head of Marketing at BetRegal.
“The ownership group at BetRegal comes from Irish heritage, making this partnership about more than just a logo on a jersey.
“Our two brands share the same core values of providing a top-notch customer experience, and a desire to engage in social responsibility efforts to help in the community, especially in these unprecedented times.
“We look forward to working closely with the team at Dundalk FC toward a successful and rewarding relationship both on and off the pitch.”
Dundalk finished the 2020 campaign in third place, 22 points behind league leaders Shamrock Rovers, meaning the Irish Premier Division side once again qualified for the UEFA Europa League.