Everton Football Club has continued to build its presence in South America by signing Rushbet.co as its first commercial partner in Colombia, as part of a new multi-year deal.
The iGaming and sports betting entity will become Everton’s official betting partner under the terms of the agreement.
In addition, the Premier League club’s players will all star in a Rushbet.co TV advertisement which will be shown across the country’s major broadcast channels in the first quarter of 2021.
“Our new deal with Rush Street Interactive Colombia and its brand, which includes the club featuring in a national television advertising campaign, shows the significant inroads we have made in South America and is part of our wider international growth strategy,” said Alan McTavish, Commercial Director at Everton.
“Rushbet.co is a new but dynamic and ambitious brand with lots of potential for growth. This new partnership will offer even more visibility to Everton in Colombia and allow us to work together to deliver maximum exposure, while offering an official betting service to our growing fanbase in South America.”
The company will benefit from increased exposure through branding across the club’s online platforms, including the official Everton website, in line with age and territory restrictions. Rushbet.co will also have access to imagery of the Everton squad in their commercial matchday creative assets.
Most recently, Everton launched its Spanish-dedicated Twitter account (@EvertonESP), which now has over 60,000 followers. The club caught Colombia’s attention following the signing of James Rodriguez in September, and has enjoyed a surge in merchandise sales since.
Omar Calvo, General Manager at Rushbet.co, added: “We are thrilled to announce this partnership with Everton Football Club, capitalising on their huge growth in Colombia.
“We are proud that our first partnership in the Premier League is with Everton Football Club, and that we have become the Club’s first Colombian partner, as they seek to expand in the South American market.
“The English Premier League and the Everton brands are extremely powerful, and we believe that having two of our most beloved Colombians on their main team makes it stronger.
“Rushbet.co is ready to start one of the most exciting sponsorship journeys of 2021, offering our players a real and direct connection with one of the best soccer leagues on the planet.”
