Ukrainian Premier League club FC Dynamo Kyiv has enlisted blockchain company Moonwalk to develop its own digital economy and sports ecosystem centred around supporters, in their absence.
The new model will drive engagement and increase revenue streams by allowing fans to earn digital tokens based on levels of engagement and spend them across the team’s digital marketplace.
‘Social actions’ such as interacting with the club’s via social media channels or partaking in predictive games will be rewarded with tokens, which can be exchanged for merchandise drops, VIP events, discounts on goods in the stadium or digital collectibles which can only be purchased using the currency.
Ihor Surkis, Owner of Dynamo Kyiv, commented: “Moonwalk is helping Dynamo Kyiv change the game for sports teams in the way we interact with, socialise and monetise our communities. The ability for Moonwalk to provide a digital experience for our fans that is woven into the fabric of our own digital platforms also ensures that we can easily onboard more fans.
“We’re thrilled at the opportunity to offer our fans these tremendous benefits that create increased engagement in our games while also improving how we monetise these experiences throughout the year.”
Furthermore, Dynamo Kyiv’s commercial partners will be integrated into the ecosystem in order to activate sponsorships and provide the club with data and analytics on fan behaviour and spending to personalise the user base’s experience.
“The intention of our partnership with Dynamo Kyiv is to create the blueprint for how premiere brands can create social economies that capitalise on the vast benefits of blockchain and digital tokens to better engage, reward and monetise their communities, partners, and sponsors,” explained Greg Consiglio, Co-Founder and Chief Strategy Officer of Moonwalk.
“With access to unique rewards, incentives, mobile payments, and integration with digital collectible markets and predictive games, fan communities can participate in and help shape the future of their favourite brands. Dynamo Kyiv has proven to be a leader in reimagining how technology can enhance their fan community and we’re excited to embark on this journey with them.”