La Liga giants Atlético Madrid has extended its sponsorship agreement with Ria Money Transfer until the end of the 2023/24 season.
The current league leader has added a further year to the contract with the firm which will grant Ria Money Transfer visibility on the back of Atlético players’ shirts during domestic competitions only.
Euronet Worldwide-owned Ria Money Transfer appears on Atlético Madrid’s kits, alongside front-of-shirt sponsor and technology platform Plus500, and long-term kit supplier Nike.
Juan Bianchi, CEO of Euronet’s Money Transfer Segment, commented: “Ria is forged on teamwork, passion, commitment and the improvement of people’s lives. We recognised all those attributes in Atlético de Madrid when we began this journey together and we’re delighted to be building on those shared values through the extension of our partnership.
“Being Atlético’s official sponsor and money transfer partner supports and complements Ria’s worldwide brand awareness intentions perfectly and enables us to stay connected to our millions of customers around the world through the global passion that is football.”
In November 2019, the two parties penned an initial four-year agreement which has been renewed for an extra season.
The company will also release a short film featuring La Liga stars Luis Suárez, Thomas Lemar, Geoffrey Kondogbia and Héctor Herrera, to represent the extension of the agreement, highlighting ‘how critical being able to send money back home to loved ones is’.
Earlier in the month, Atlético appointed Sportfive to boost its presence in the Chinese and North American markets. Under the terms of the agreement, the agency will work with the club on international strategy, digital audience development, brand amplification and fan engagement, along with commercial sales and product development.
Atlético currently sit atop of the Spanish top flight rankings, three points clear of cross-city rivals Real Madrid and with a game in hand.
