Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.
The South African represents Parimatch’s first cricketing association as part of an 18-month agreement to grow brand awareness among enthusiasts of the game both in Africa and the United Kingdom.
Ivan Liashenko, Parimatch CMO, commented: “We are proud that the first cricket representative has also joined the ranks of our ambassadors. This will definitely strengthen our brand for partners in Africa and the United Kingdom. I am confident that even more people will be able to enjoy our entertainment solutions.”
Steyn, who is regarded as one of the ‘greatest bowlers of all time’ and one of the best of his generation, has almost 700 international wickets to his name, with his 439 Test Match wickets recorded as the most by a South African.
Last year, the 37-year-old was featured in the ICC Test Team of the Decade, having dominated the top spot in the ICC Test rankings whilst at the peak of his playing career.
“I am very excited to partner with a renowned global brand like Parimatch as global brand ambassador,” Steyn said. “Cricket is a sport where everyone has differing predictions and there’s no better way to enjoy the sport than with Parimatch.”
Most recently, Steyn was forced to clarify his controversial comments after drawing comparisons between T20 tournaments, including the Pakistan Super League (PSL) and the Indian Premier League (IPL), reiterating that he never meant to degrade any other leagues.
