The Brazilian Football Confederation (CBF) has agreed a content-based partnership with football media company OneFootball.
The CBF becomes the first national federation team up with the firm, as part of a deal which will see the content integrated into the OneFootball app and website for its users to enjoy, including news, interviews, clips and highlights from the Brazilian men’s, women’s and youth teams.
In addition, users will have access to real-time content through push notifications sent out to notify them of breaking news or scores.
“Football fans from all over the world are interested in Brazil’s national teams and news from the country, which exports players to the best clubs in the world,” explained CBF Communications Director, Douglas Lunardi.
“Our national competitions, like the Brasileirão and the Copa do Brasil, have more and more international viewers and the distribution of this content through OneFootball will strengthen this process.“
The group, which already has similar deals in place with Manchester City, Real Madrid and AS Monaco, holds the exclusive rights to the German top flight Bundesliga and French Ligue 1 in Brazil, as it looks to bolster its portfolio.
Lucas von Cranach, Founder and CEO, OneFootball, commented “The Brazil national team and CBF’s competitions feature some of the world’s most skilful players. Through our innovative partnership we will be keeping Seleçao fans up to date with breaking news alongside the latest scores and more.”
The platform produces 80,000 archive videos and 4,500 new pieces of video content per month since acquiring Dugout last year, which saw the social media publisher’s club partners become shareholders in OneFootball.
