Premier League football club Leeds United FC have formed a partnership with Skrill, focused around payments methods and content production.
The agreement will see Skrill cooperate with Leeds on player interviews, social media promotions and giveaways, which will be advertised via the firm’s twitter channel.
Furthermore, fans of the Yorkshire club will be able to use Skrill to make purchases on the team’s official online ticketing portal and merchandise store.
“We are delighted that Skrill is joining us as a partner,” Andrea Radrizzani, Leeds United Chairman. “Both Skrill and Leeds United are dynamic forces in our respective industries, challenging the status quo and going through a particularly exciting time in our journey.
“Both of our brands have a strong and loyal fan base in the UK and internationally, and we look forward to rewarding our fans through this partnership.”
In addition, the fintech will gain brand recognition via LEDs around Leeds United’s Elland Road stadium, starting this weekend with a league clash against Chelsea FC.
Lorenzo Pellegrino, CEO of Skrill, added: “With the eagerly anticipated return of fan presence at football stadiums and the incredible season which Leeds United is having, I can’t think of a more exciting time for Skrill to be entering into this partnership.
“We already know from our football partnerships that fans enjoy the benefits of Skrill and that our service is very relevant to them.
“We will be making the most of this new relationship to add value to the club’s payment ecosystem and our own valued customer and partner base to make it a winning formula all round. We wish the team all the best for the big game this weekend and the remainder of the season.”
Skrill joins a number of companies to form partnerships with Leeds United, including Adidas, JD Sports, Roc Nation and Hisense. The firm already maintains agreements with Serie A side AC Milan and Los Angeles-based LA10 of the United Premier Soccer League (UPSL).