Paris 2024 Olympic organisers enlist eight marketing agencies

Paris 2024 Olympic and Paralympic Games organisers have hired eight marketing agencies to boost the summer event’s domestic sponsorship programme.

Four French agencies have been selected by organisers, including Havas Sports and Entertainment, and Business France, along with the French-based offices of the Sportfive and Infront marketing consultancies.

Swiss-based Shankai Sports International and Pareto Sport SA will represent the country, whilst YMC Marketing and Consulting has been chosen from China and The Sports Consultancy will make up the final candidate from the UK.

The process was conducted via the ‘Calls for Tenders and Public Consultation’ division of the organising committee.

Sponsors will be designated to three categories: Premium Partners, Official Partners and Official Supporters.

At present, Groupe BPCE, EDF and Orange have been signed up to the Premium Partners tier, whilst FDJ and Le Coq Sportif have been named as Official Partners. However, the French sporting federations announced they will use their own kit suppliers, instead of Le Coq Sportif.

Despite the financial impacts of the coronavirus crisis, the city is standing by its target to generate €1.1 billion in sponsorship revenue streams through its various partners.

The announcement follows on from Wednesday’s confirmation that International Olympic Committee (IOC) President, Thomas Bach, has been re-elected to serve a second four-year term in office.

Additionally, the success of the Olympic Agenda 2020 was also praised in the closing report and, in particular, the formation of the Olympic Channel.

Since its launch in 2016, the platform has entered into agreements with 95 federation partners and gained 10.4 million social media followers.