Former Premier League footballer Nicklas Bendtner has been named as online sportsbook and casino brand ComeOn Group’s new ambassador.
The ex-Danish international began his professional career at Arsenal in 2005 before plying his trade at a number of clubs, including Sunderland, Nottingham Forest, Juventus, Wolfsburg, Rosenborg and FC København.
Bendtner remarked: “ComeOn! is a challenger brand in a matured market; they wish to do things differently which I really like.
“My primary role will of course be ComeOn! face towards the public, but also to add some entertainment into things, as betting is all about entertainment, fun and having a good time.”
ComeOn Group launched its flagship www.comeon.com brand of the same name, which it was able to appoint Bendtner via, in Denmark 2019 after receiving a five-year gaming license from the country’s gaming authority.
“We are extremely pleased to have signed a deal with Bendtner,” commented Berkay Reyhan, CCO ComeOn Group. “Nicklas is a big personality who divides the waters, but this is part of who he is and what we love him for; a person that is not afraid to challenge and have an opinion of his own, just like ComeOn! intends to do in Denmark – be a challenger to the big dogs out there.”