SPFL expands broadcasting capabilities in OneFootball tie-up

The Scottish Professional Football League (SPFL) will be aired in seven international markets via a deal struck with digital media company OneFootball.

OneFootball will stream select top flight games on its app and website during each game week and will also produce digital clips to viewers after each match, expanding the league’s reach to over 160 territories.

The deal, which was announced ahead of this week’s derby clash between Celtic and Rangers, will run until the end of the current campaign, beginning with the Old Firm on Sunday.

Lucas von Cranach, Chief Executive and Founder of OneFootball, commented: “The Old Firm derby is one of the most historic games in world football and the perfect way to launch our new partnership with the Scottish Professional Football League.

“Our new agreement continues to democratise football by giving our young audience of football fans a new way to engage with Scottish football and provides the SPFL with new avenues to increase viewership and engagement.”

The firm will offer free streams of matches to viewers in France, Spain and Canada, whilst customers in Belgium and Luxembourg, the Netherlands and Switzerland will be offered a pay-per-view offering.

The partnership was facilitated by the Infront agency, which sells the international media rights to the SPFL after penning a new five-year contract.

It also signifies the second major deal in as many weeks after the OneFootball agreed a content-based partnership with the Brazilian Football Confederation (CBF) last week, marking the first tie-up with a national football authority.