Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador.
Ahead of the 31-year-old’s scheduled fight against Rose Namajunas on Saturday, Zhang has joined the recovery technology’s growing roster of athlete endorsements, including the UFC’s bantamweight and featherweight champion Amanda Nunes.
The first and only UFC champion from China, the mixed martial artist will drive awareness of the brand across the country and extend the visibility of Hyperice within the sport.
“Having access to Hyperice technology is key to my training and allows me to perform at the highest and most-elite level,” said Zhang. “I am excited to join the global Hyperice roster, working with some of the best organisations and athletes in the world to accelerate my recovery and optimise my performance.”
Hyperice formed a partnership with the UFC in September 2020, which has seen the brand integrate its range of recovery products and technologies within the Las Vegas and Shanghai locations of the UFC Performance Institute.
The firm also maintains agreements with the National Basketball Association (NBA), Major League Baseball (MLB), the National Football League (NFL), the National Women’s Hockey League (NWHL), USA Cycling, USA Track & Field and the PGA Tour.
“Zhang is one of the most exciting world champions in all of professional sports.” added Jim Huether, Hyperice CEO. “We’re proud to have her join team Hyperice as a global ambassador, and will work together to raise the bar for performance and recovery worldwide.”
The UFC, on the other hand, has recently enhanced its presence in the region via a deal struck with China Mobile’s streaming service Migu.
Under the terms of the contract, Migu has been designated as the exclusive Chinese distributor of all content from the MMA promotion, boosting fan activations and engagement solutions.