FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League.
The delivery services specialist has served as a main sponsor of the second-tier tournament, the UEFA Europa League since 2015, and has been a UEFA national team football sponsor since 2019.
The latest deal also encompasses sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, the UEFA Champions League Futsal finals and UEFA eChampions League.
“FedEx has proved to be an incredibly valued UEFA partner. We are delighted they are continuing their evolution with us, which started in 2015 and now sees them supporting our flagship club competition, the UEFA Champions League,” said UEFA Marketing Director Guy-Laurent Epstein.
“The UEFA Champions League is the world’s greatest club competition, and we are looking forward to working with FedEx closely over the next three years to help them activate their numerous projects. They will benefit not just the footballing community, but also look to have a positive impact on the environment.”
FedEx was also designated as the official logistics partner of the upcoming UEFA 2020 European Championships, taking place this summer in a multi-city format to celebrate the 60th anniversary of the tournament.
Brie Carere, Executive Vice President, Chief Marketing and Communications Officer at FedEx, added: “Our global sponsorship of UEFA Champions League will deliver unrivalled opportunities for our brand, team members, customers, and communities. Aligning our brand with world class sports performance allows us to connect our services to our audiences through the passion and emotions generated by sports and enables us to contribute positively to our local communities.
“We’ll continue to explore powerful social responsibility collaborations with the UEFA Foundation for Children, as we have done throughout our UEFA Europa League sponsorship.”
Alongside its sponsorship agreements with the Europa League and the delayed Euros, FedEx and the UEFA Foundation have delivered safe community football fields in Spain, Poland, Brazil, and South Africa, and have rolled out a co-funded ‘Football for Employability’ programme benefitting young adults in Romania, Hungary, England and Ireland.