Borussia Dortmund striker Erling Haaland has joined recovery technology company Hyperice as an athlete ambassador and investor, marking the Bundesliga star’s first equity stake in a firm.
Under the terms of the agreement, the Norwegian international will serve as the face of the brand, which specialises in percussion, vibration, dynamic air compression and thermal technology, boosting customer engagement in European markets such as Germany, Spain, Italy, Portugal, France and the UK.
In addition, Haaland and Hyperice will also collaborate on original content as part of the joint initiative to educate athletes and fans around the world on the importance of recovery and mobility.
Jim Huether, Hyperice CEO, noted: “Erling is not only one of the world’s best footballers, but is also a leader and inspiration for young athletes all around the globe. We are proud to have Erling on team Hyperice as both an investor and our face of global football to drive innovation and performance for years to come.”
Haaland, who maintains an endorsement deal with sportswear manufacturer Nike, joins Hyperice’s impressive lineup of investors, including US Open and Australian Open champion, Naomi Osaka, Super Bowl MVP quarterback, Patrick Mahomes, Ja Morant and San Diego Padres’ Fernando Tatis Jr.
The firm also named Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang as its new global ambassador last month.
“I’ve used Hyperice recovery tools before and after matches for years to help me maintain and compete at the highest level,” said Haaland. “It’s amazing to be a part of their distinguished global athlete roster as Hyperice technology not only helped me get to the top of the game, but also keeps me there.”
Hyperice’s growing roster already includes the National Basketball Association (NBA), Major League Baseball (MLB), the National Football League (NFL), the National Women’s Hockey League (NWHL), USA Cycling, USA Track & Field and the PGA Tour.