Pay-television broadcaster beIN Sports has locked down a new deal for the broadcast rights to the Spanish LaLiga in France.
BeIN, which screens the league in 35 countries and has carried the Spanish top-tier in France since 2012 since going live in the country, will show the premier football competition for a further three seasons until 2024 under the terms of the new contract.
The deal, facilitated by the Mediapro agency, will also see beIN and LaLiga continue the joint fight against piracy through the rights deal.
Melcior Soler, Audiovisual Director at LaLiga, explained: “As our longstanding and valued partner across the world, we trust beIN to continue inspiring fans of Spanish football – and help grow our brand – both in France and globally with its dedicated programming and promotion of LaLiga, its clubs and players. This is another very important international rights deal secured for LaLiga in recent weeks.”
The deal is the latest in a string of renewals inked by LaLiga, after digital sports streaming service DAZN agreed an extension to broadcast the Spanish top-flight in Germany and Austria earlier this week.
Last week, the Spanish governing body also agreed to buy-back the rights to the competition in the US from beIN, in order to facilitate a new, record-breaking agreement with ESPN’s streaming platform, ESPN+.
“This renewal deal with LaLiga – our trusted partner in France since 2012 – supports our rational business strategy of bidding proportionately for premium rights while focusing on growth and profitability in France,” added Laurent de Camas, Managing Director of beIN Sports France, on the latest deal. “The Spanish league is undoubtedly one of the best in the world, and perfectly complements our incredible portfolio which includes UEFA EURO 2020, FIFA World Cup 2022, UEFA Champions League starting next season, Bundesliga, Serie A, NBA, NFL, Wimbledon and more.”
