Kaizen Gaming‘s online sportsbook brand Betano has been designated as the main sponsor of Brazilian Serie A football club Fluminense.
The two-year partnership, which includes the option for a further extension, debuted yesterday when players sported the gaming operator’s logo on their shirts at the Copa do Brasil final at the Maracana Stadium.
“At Betano we are very proud to announce the signing of a sponsorship contract with the Fluminense Football Club,” stated Director of Betano in Brazil, Alex Fonseca, upon the announcement. “Here we begin a strong and lasting union that is already born full of glories and a thousand victories. We thank the Tricolores for their welcome.”
The agreement inked with the Serie A club represents Betano’s second deal with a Brazilian team, having joined forces with Club Atletico Mineiro, in January to become the club’s main shirt sponsor.
Fluminense President, Mário Bittencourt, added: “We always said that appreciation of the club would imply the arrival of a member who understands our greatness. Betano comes to add.
“This shows that, as I have repeated, we are achieving results through a management philosophy that prioritises organisation, environmental stability and the recovery of our finances. We are on the right track, looking to expand our brand and we will have a master that understands this project.”
Fluminense’s kit, which is manufactured by Umbro, also features the logos of Gazin on the upper-back area, Zinzane on the shirts’ sleeves, Inside Diagnostics on the lower-back, Tim branding on the numbers and Hotel Nacional’s emblem on the strip’s shorts.
