Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025.
The new deal, which runs from the 2022/23 season to the close of the 2024/25 campaign, encompasses satellite, cable, IPTV, web and mobile distribution, along with exclusive German-language rights in Switzerland.
Furthermore, football fans can watch the Premier League live via the Sky Ticket streaming service without a contract and coverage will also be available live in Sky Sportsbars and Sky Hotels.
Paul Molnar, Premier League Chief Media Officer, stated: “The Premier League is delighted to extend its partnership with Sky Deutschland for a further three seasons until the end of the 2024/25 season. Sky has an excellent track record when it comes to delivering the best coverage of the Premier League to fans in Germany through its various channels and platforms.”
According to SportBusiness, Sky’s arrangements in the three German speaking territories have been agreed as part of ‘private talks without an open tender’, similar to that of the Premier League’s rolling over deals negotiated with Sky, BT Sport, Amazon and the BBC in the UK.
“The Premier League is one of the leading sports competitions worldwide,” said Charly Classen, Executive Vice President Sport of Sky Deutschland. “In addition to numerous international top stars, the growing number of German national players on the island and the two German coaches Jürgen Klopp and Thomas Tuchel have made the league even more attractive for football fans in Germany.
“Our customers can look forward to world-class football from England and the usual extensive coverage from Sky Sport in the future.”
In addition to the Premier League, Sky Deutschland also holds the rights to top-flight Bundesliga, the second-tier Bundesliga 2 and the DFB Cup. However, the broadcaster lost the rights to the UEFA Champions League to sports streaming service DAZN in December 2019.
