Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.
Compared to the 2018 FIFA World Cup, global brands including Volkswagen, Samsung, Hugo Boss and Nutella hit record levels of activation on the football media site since the continental competition kicked off last week.
As the official mobility partner of the tournament, Volkswagen has taken ownership of OneFootball’s dedicated UEFA Euro 2020 section in the app through a custom-made product integration, creating the Volkswagen Digital Fan Zone.
Integrated in six languages, Volkswagen’s campaign includes exclusive content and editorial created by 12 influencers in five cities, alongside bespoke content from OneFootball’s YouTube team, social media activations, push notifications and product placements.
Meanwhile, the Samsung ‘Dein Heimvorteil’ campaign is publishing four special UEFA Euro 2020 focused episodes of the popular Sektion Radioverbot Vodcast, discussing a range of topics including Germany’s chances of winning the championship and previewing matches throughout the tournament.
Fashion company Hugo Boss has activated the ‘Bottled’ campaign by running competitions on OneFootball’s German YouTube channel to win Hugo Boss cologne and branded merchandise, including limited edition footballs.
Nutella’s Lieblingspieler campaign is also activating its sponsorship of the German national team through bespoke media placements, providing fans with the opportunity to design their own jar label featuring the likes of Manuel Neuer, Leroy Sane and Timo Werner.
“Football fans across Europe are enjoying UEFA Euro 2020 and, alongside the world’s biggest brands, we are providing more content for people to engage with, from both on and off the pitch, than at any previous tournament,” explained Patrick Fischer, Chief Business Officer, OneFootball.
“Over the last five years OneFootball has grown rapidly, with our partners valuing the brand-safe environment we provide to share innovative campaigns with our highly engaged, young audience.”
OneFootball has also acquired championship match highlights in Germany, with packages from all 51 games featuring the 24 teams competing at the tournament published after the final whistle of every game across the platform.
