Matchroom Sport has expanded its principal sponsorship agreement with UK car retailer Cazoo.
Under the terms of the multi-year deal, the agreement will encompass six additional darts and snooker events, via tie-ups with the Professional Darts Corporation (PDC) and the World Snooker Tour (WST).
As part of the deal, Cazoo has added the Masters, the UK Championship and the Champion of Champions to its current portfolio of snooker properties which already includes the main sponsorship of the Players Championship, Tour Championship and World Grand Prix.
Meanwhile, the car retailer will also serve as the principal sponsor of the Grand Slam of Darts, World Cup of Darts and European Championship, with Cazoo branding appearing on the stage, players’ shirts, in the playing arena and on interview backdrops with extensive live TV coverage through Sky Sports and global broadcasters.
In addition, Cazoo will also become the headline sponsor at this year’s FishOMania event, to be staged on 24 July.
Barry Hearn OBE, President of Matchroom, stated: “It’s fantastic to have a brand like Cazoo involved with us in both snooker and darts and we have thoroughly enjoyed working with Alex and his team, who have proven to be creative and innovative partners.
“We are now partnering with Cazoo on nine of the most prestigious tournaments and eagerly-awaited events on the snooker and darts calendars as well as for FishOMania. We look forward to introducing the Cazoo brand to our loyal fanbase and to a long and productive relationship.”
Cazoo first struck a deal with the WST in February, which saw the Players Championship, Tour Championship and World Grand Prix rebranded as a trio of events known as the Cazoo Series.
Cazoo’s growing portfolio of sports sponsorships now includes a partnership with the English Football League (EFL), along with Premier League duo Everton and Aston Villa, cricket’s new The Hundred competition, the Welsh Rugby Union and the 2021 Rugby League World Cup, golf’s European Tour and the Epsom Derby and St Leger festivals in horse racing.
“We are excited to be expanding our partnership with Matchroom to launch the Cazoo World Cup of Darts, Cazoo Grand Slam of Darts and Cazoo European Championship with the Professional Darts Corporation later this year and to be extending our deal with the World Snooker Tour to launch three additional Cazoo snooker tournaments,” said Alex Chesterman OBE, Founder and CEO of Cazoo.
“This wider partnership with Matchroom will help to further grow our audience as we build Cazoo into a household brand and continue to deliver the best car buying experience to darts and snooker fans across the UK and Europe.”
