The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.
Marking the Bears’ first in the sportsbook and casino ecosystems, the collaboration has designated RSI’s BetRivers as official sportsbook partner and the Chicago gaming property as official casino partner.
“As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organisation’s only official sportsbook and casino partner,” explained Neil Bluhm, Executive Chairman and Co-Founder of Rush Street Interactive and Rush Street Gaming.
“We look forward to expanding our relationship with the Bears and their dedicated fan base, and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience.
“This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”
As part of the partnership, BetRivers and Rivers Casino will receive a mix of in-stadium signage, and digital, social and print assets. Additionally, BetRivers will serve as the title partner of the team’s customised free to play pame on the Chicago Bears’ official app.
Additionally, BetRivers players will see collaborative promotions for exclusive prizes and experiences while betting on the team.
“We are incredibly excited to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the sportsbook and casino categories,” added Ted Phillips, Bears President and CEO.
“We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”